Taming the Beast: The Four Pillars of an Effective Catholic School Advancement System

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    "Name": "Taming the Beast: The Four Pillars of an Effective Catholic School  Advancement System",
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The Beast
\n
In Catholic School Advancement circles, we often hear about the need to tame the beast of numerous tasks, unrealistic expectations and ambiguous success indicators.
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At Catholic Vitality 360, utilizing our success framework, the Seven Circles of\n        Catholic Vitality, leadership coaching, workshops and school and parish partnerships,\n    we promote Advancement as a system of interconnected parts that are related to the\n    entirety of the mission and vision.
\n
With Advancement much more than an afterthought or limited to frenzied fundraising,\n    every leadership decision, action and strategy and its resulting outcome has an impact\n    on your ability to transform the hearts, minds and souls of those for whom you serve.
\n
The Advancement System
\n
As the purpose of Advancement being to strategically advance and promote the\n    mission and vision of the school by engaging more people and sustaining quality\n    relationships, the key components of the system include:\n
\n    
There is a collective agreement with administration, staff and volunteers on the\n    working components of the Advancement system.
\n    
All parts of the Advancement system are related, interconnected and\n    complimentary to the mission, vision and values of the school.
\n    
The Advancement system functions with a weekly, monthly and annual\n    Advancement Vitality Vision with goals, strategies and clear outcomes.
\n    
Adequate and proper resources and personnel are dedicated to support the\n    Advancement system.
\n    
The Advancement system is dynamic with ongoing evaluation and accountability.
\n    
Advancement functions as a part of the administration of the school and\n    decisions and actions are calculated and leveraged with the Advancement\n    system as a key and critical element of the school.
\n
\n
\n
The Four Pillars of Advancement
\n
In order for clarity to persist and create a proven process that favors success, we see\ntremendous value in the development and implementation of the Advancement Vitality\nVision around four operating pillars. Thus, here are the Four Pillars of Advancement:
\n
\n    
People Engagement: The ongoing process of personally engaging people in the\nlife, mission and ministry of the school through a variety of volunteer\nopportunities, special events, fundraisers, alumni outreach, service projects,\nparishioner connections and community activities. A broad range of stakeholders\nare personally invited and building quality relationships is paramount.\nAdvancement Pillar #1 Metric: 50-100 new people every year.
\n    
Image and Marketing: The creation, implementation and daily execution of a\ncomprehensive School Image and Marketing Plan is solidified, one that follows\nthe four seasons of the year with thematic elements, events, social and digital\nmedia, responsive website, quality materials, raving fans and telling the\ncompelling story of the school with boldness and conviction. An active Marketing\nCommittee provides expertise, objectivity and support.\nAdvancement Pillar #2 Metric: Positive Image, quality survey feedback and\nprofessional analytics on each strategy.
\n    
Enrollment Growth: With a keen understanding of the educational marketplace\nand your competitive advantage, branding statements are established and\nrealistic enrollment goals are created. As the lifeblood, heartbeat, top revenue\nstream and the school’s top priority, enrollment growth is everyone’s\nresponsibility. From school tours, to shadow days, to personal interviews and a\ncontact map for every family, this taps into our mindset that “Enrollment is\nEverything and Everything is Enrollment.” As school ambassadors, the\nEnrollment Growth Task Force could be very effective here in mobilizing\nresources, securing referrals and getting the word out.\nAdvancement Pillar #3 Metric: 20-25 New Students – Net Growth +
\n    
Sustaining Revenue: Seeking quality rather than quantity, a sensible and\npragmatic goal is established for Advancement revenue. Rather than a reliance\non raffle tickets, please consider major or legacy gifts through special events,\ntargeted campaigns and sponsorships. Following the completion of the\nFundraising Audit, the Advancement Office executes 3-5 quality fundraisers and\na comprehensive annual giving process, that engages all school stakeholders\nthrough a variety of giving opportunities. Growing the endowment or foundation\nwith legacy gifts should also be a priority, as well as preparing for a Capital\nCampaign.\nAdvancement Pillar #4 Metric: $200,000 - $3,000,000 annually in Advancement\nincome
\n
\n\n
A Strategic Approach
\n\n
According to John Maxwell, leadership expert and best-selling author, the value of a\nsystem can help us in four ways: effectively manage time, conserve energy and waste,\nmultiply our creativity and maximize progress towards our goals.
\n
For us as Catholic leaders, developing this Advancement system needs to be strategic,\ndeliberate and intentional. Once the foundational elements are established, like the\ncomponents of each pillar and their corresponding metrics, key goals and strategies\nare created and placed on the calendar each day, week and month. Over time, new\nhabits are learned and the system will become an indespensible tool for effectively\nmanaging the Advancement process. Over time, you will also discovery how to\nanticipate obstacles, eliminate ineffective tasks and become more open to new ideas\nand opportunities.
\n
\n
\n
We Can Help
\n
At Catholic Vitality 360, it is our ministry to serve your needs. Our mission is your\nvitality. All of the processes we share in our writings, videos and Zoomcast, THE\nCIRCLE are available to you. You are not alone in this work and we are happy to help.\nWe consider you and your school a vitality partner with us as we navigate building the\nKingdom of God. Let’s get moving today on creating the Advancement Vitality Vision\nand its four pillars. This approach will provide clarity, a working plan and a proven\nsystem that produces established results and engages more people in the life of the\nschool.
\n
Engage others, share this dynamic vision and build school vitality.
\n
This will take time, patience, persistence, perseverance and PRAYER.
\n
Do not fear, we walk in Faith and this is God’s work.
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    "Postedby": "Bernard Dumond",
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In Catholic School Advancement circles, we often hear about the need to tame the beast of numerous tasks, unrealistic expectations and ambiguous success indicators. \n\n
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